Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings):

I think that in my opening sequence I have used the convetional way as to which superhero movies start out. Alot of superhero action movies start of with a past of the hero, showing how he got to how he is or what he is. Makes you feel more for the character adds emotion to the movie and is a what to trap you in the movie right from the very beginning.

How does your media product represent particular social groups?:

My opening sequence represents the "family" social group. A group that is intent on securing eachothers safety and looking after eachother. The dad is traditional in his love for his family and insists they escape out of the house first. Putting his own life at possible risk to save theirs.

What kind of media institution might distribute your media product and why?:

A big hollywood company looking to create an action packed superhero movie full of special effects.

Who would be the audience for your media product?:

The target audience for my movie would be males from the ages of 14 - 40. generally the sort of person who goes to a cinema to watch a superhero action movie would be males, because at times this genre can be cheesy and only males can not see the cheesyness of this genre.

How did you attract/address your audience?:

The emotions that are captured in the opening sequence are a mixture. We have love , compassion, fear, distraught, confusion and worry. These are a good mix of emotions to keep the audience entertained and attracted to the movie. Also after having seen how the hero got to how he is, peoplen would be interested to stay in the movie to see how his life turns out.

What have you learnt about technologies from the process of constructing this product?:

My skills in Final Cut Express have improved and in a way I feel like I have outgrown this software and would like to move onto another program such as Vegas in my spare time. I have learnt alot about the program Adobe After Effects, I had learnt some stuff prior to this project and having done this helped me with my project and also allowed me to be able to help anyone else in class needing assistance. There is still much I could learn with this program.

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product? :

I have learnt that it is really easy to make stupid little errors in filming, such little minor detail and timing can easily crush your movie and make it look really surreal. After having done my continuity exercise I had learnt some of the mistakes that I had made and I didn't do the same mistakes in my main project. Such mistakes as props not being there in the next shot or timing with a hand opening the door.
I'm really glad that we had done a continuity exercise this really helped me get to grips with filming.